(adverb) - "In an original or imaginative way"
With over 20 years of product marketing, business strategy and new product development experience across B2C and B2B audiences, I specialize in working with start-ups and small to medium size businesses. Those that need not only a professional marketer, but someone that brings a diverse range of experience, skills and resource consulting from multiple business disciplines.
As a business leader, I have experience in: Human resources, commercial law, B2B sales, organizing tradeshows & events, P&L, graphic design, brand strategy, commercial photography, A/B testing, pricing strategy, negotiations, public relations, sales, creative and technical copywriting and much more.
With a background in manufacturing, I’m intimately familiar with costing bills of materials, lead times, new product development and multi-currency pricing strategies.
Let's create something amazing!
- Andrew Lee Lawrence
Create go-to-market plans, messaging and positioning. Bring solutions, new products and programs to market
Both creative and technical copywriting. Owner's manuals, warranties, press releases, trade publications & whitepapers
Develop and implement brand strategy, brand asset maintenance, trademarks, translations & private labelling
Experienced with costing bills of materials, P&L and creating regional multi-currency programs.
Build and design whitepapers and marketing collateral as required for consistent brand image.
Tradeshow event planning and organization. Creation of PowerPoint presentations
Product photography, corporate headshots, events and social media photography, video and content creation
Website design & Layout, UI/UX, search engine optimization and social media content
Business risk assessment, warranties, customer agreements, contract reviews, trademarks
Experienced working with sales team to secure new business opportunities and or client negotiations
Design, test and prove business scenarios with multiple variants and case studies
Human resources and team management experience
Adobe InDesign, Photoshop, Premier Pro, Audition, Illustrator, Lightroom, Media Encoder, Adobe Acrobat DC, XD
Teams, Word, Excel, Sharepoint. PowerPoint
Additional Software: Corel Graphics Suite (Alternative to Adobe), Mail Chimp, LinkedIn Sales Navigator, Hubspot, Trello and more.
MarCom Platinum Award
Hermes Gold Award
Davey Silver Award
Nominated Top Creative - ADMARCOM
Professional Career Summary
Audience: B2B / B2C
Audience: B2B / B2C
Service: Buying Group
Just a few examples of my work
White Papers, press releases, trade publications, website content, marketing collateral, if I was there and you read it, more than likely I wrote it.
Here is an example of a white paper created for Maurizio's Barbershop, Kitchener Ontario.
- Photography, copywriting, design and layout.
View Readable PDF
Certified Commercial Photographer