The Essentials
Create go-to-market plans, messaging and positioning. Bring solutions, new products and programs to market
Both creative and technical copywriting. Owner's manuals, warranties, press releases, trade publications & whitepapers
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Develop and implement brand strategy, brand asset maintenance, trademarks, translations & private labelling
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Experienced with costing bills of materials, P&L and creating regional multi-currency programs.
Build and design whitepapers and marketing collateral as required for consistent brand image.
Tradeshow event planning and organization. Creation of PowerPoint presentations
The Extras
Product photography, corporate headshots, events and social media photography, video and content creation
Website design & Layout, UI/UX, search engine optimization and social media content
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Business risk assessment, warranties, customer agreements, contract reviews, trademarks
Experienced working with sales team to secure new business opportunities and or client negotiations
Design, test and prove business scenarios with multiple variants and case studies
Human resources and team management experience
The Technology
Adobe InDesign, Photoshop, Premier Pro, Audition, Illustrator, Lightroom, Media Encoder, Adobe Acrobat DC, XD
Teams, Word, Excel, Sharepoint. PowerPoint
Additional Software: Corel Graphics Suite (Alternative to Adobe), Mail Chimp, LinkedIn Sales Navigator, Hubspot, Trello and more.
Professional Career Summary
Type: Manufacturer
Audience: B2B / B2C
Product: Appliances
Type: Manufacturer
Audience: B2B / B2C
Product: Appliances
Type: Distributor / Wholesale
Audience: B2B / B2C
Service: HVAC
2005
White Papers, press releases, trade publications, website content, marketing collateral, if I was there and you read it, more than likely I wrote it.
Here is an example of a white paper created for Maurizio's Barbershop, Kitchener Ontario.
- Photography, copywriting, design and layout.
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View Readable PDF
Creative Example
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