Design
Strategy &
Copywriting
/andrewlawrence/images/LeeLogoRGB-ID-83a3b3b2-610b-40fd-a800-c873f1b51fc1.png "Creative-Lee Marketing")
Strategy &
Copywriting
The following creative advertisements, videos and brochures are just a few examples of some creative pieces produced by Creative-Lee™
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Homelessness and Housing Umbrella Group HHUG
For this particular campaign, the name of the organization HHUG, was used both metaphorically and literally. "I need a hug" or "I need a home" brings attention to the name of the organization while at the same time adds sympathy to the plight of the homeless.
I tried to avoid the stereotype in these ads by being different to garner attention and hopefully prompt the viewer to read a short but concise message.
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Waterloo Regional Police - Crime Stoppers
This awareness poster was chosen by the Waterloo Regional Police. For this campaign, I wanted to utilize unusual imagery that would jump out from the norm of the perceived stereotype.
The imagery of the doll, shows not only the innocence of the underage victim but is also symbolic of a 'John's'
perception that these girls are just sex dolls.
The doll is crying and is holding her head as though her pimp has physically abused the victim which is so often the case.
The goal was to prompt victims who are often brainwashed, to contact the authorities.
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TNT Training - Waterloo, Ontario
Anyone who has made a news years resolution and bought a gym membership can probably relate.
The copywriting for this advertisement is geared to those who have 'been there...done that'. It promises that this year's resolution will stick, because TNT isn't just a gym, it is a training center geared toward client success.
Most gym goers wane after the first several weeks into January. They lose motivation and succumb yet again, to the battle of the bulge.
This advertisement capitalizes on this sentiment and offers a concrete solution.
Gate-Fold Brochure
View Readable PDF
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View Readable PDF
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Tri-Fold Brochure
*Note Lailey provided copywritting*
Design Only
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View Readable PDF
Tri-Fold Brochure
/andrewlawrence/Youtube_Capture-a553e.jpg "Youtube Capture")
Here are a couple videos I created for fun. The Happy Birthday Orangutan gained over 6.6 Million Views. The other is a video I made is a father's day daddy daughter video keepsake.
/andrewlawrence/Youtube_Capture3-gf28f.jpg "Youtube Capture3")
This is a video I created for Loyalty Match based out of Kitchener, Ontario.
This video was created on a tight budget utilizing almost exclusively, royalty free video footage with some creative editing.
The resulting video, script copywriting and voice over was produced by Creative-Lee.