Marketing, Design and Photography Solutions for Business

Creatively

(adverb) - "In an original or imaginative way"

Andrew Lee Lawrence

Creative-Lee™

Creative-Lee

With over 20 years of experience in strategic brand marketing and account management, I bring a unique ability to translate corporate visions into compelling brand narratives that drive measurable business impact.

With a background in manufacturing consumer products, my career has spanned both B2B and B2C sectors, where I’ve consistently delivered growth-focused, cost-optimized strategies that elevate brand presence and accelerate revenue. Rooted in deep expertise across brand marketing, data analysis, and client engagement, I’ve built a reputation for cultivating strong, trust-based relationships while delivering high-performance outcomes.

I approach every challenge with strategic insight, creativity, and a focus on results. I combine creative and technical fluency—ranging from Adobe Creative Cloud to data reporting tools such as Excel—with a leadership style that inspires collaboration and excellence. My communication skills have been instrumental in aligning stakeholders, energizing teams, and ensuring that every initiative not only resonates with target audiences but also advances long-term business goals.

Let's create something amazing!

 

- Andrew Lee Lawrence

Let's work together

The Essentials

The skills you want

Marketing & Brand Strategy

Create go-to-market plans, messaging and positioning. Bring solutions, new products and programs to market

Pricing Strategy

Copywriting

Both creative and technical copywriting. Owner's manuals, warranties, press releases, trade publications & whitepapers

Graphic Design

Branding & New Products

Develop and implement brand strategy, brand asset maintenance, trademarks, translations & private labelling

Tradeshows & Presentations

Experienced with costing bills of materials, P&L and creating regional multi-currency programs.

Build and design whitepapers and marketing collateral as required for consistent brand image.

Tradeshow event planning and organization. Creation of PowerPoint presentations

The Extras

The nice to have

Commercial Photography

Product photography, corporate headshots, events and social media photography, video and content creation

Commercial Law

Website, Social, UI/UX  & SEO

Website design & Layout, UI/UX, search engine optimization and social media content

Sales & Negotiations

A/B Testing

Management & HR

Business risk assessment, warranties, customer agreements, contract reviews, trademarks

Experienced working with sales team to secure new business opportunities and or client negotiations

Design, test and prove business scenarios with multiple variants and case studies

Human resources and team management experience

Software you need

The Technology

Adobe CC

Adobe InDesign, Photoshop, Premier Pro, Audition, Illustrator, Lightroom, Media Encoder, Adobe Acrobat DC, XD

Microsoft Office

Teams, Word, Excel, Sharepoint. PowerPoint

Additional Software: Corel Graphics Suite (Alternative to Adobe), Mail Chimp, LinkedIn Sales Navigator, Hubspot, Trello and more.

International

Awards &

Recognition

MarCom Platinum Award

Hermes Gold Award

Davey Silver Award

Nominated Top Creative - ADMARCOM

Gold Hermes Award for creative strategy and design. Creative-Lee.
Platinum MarCom Award for creative strategy and design. Creative-Lee.
Davey Award for creative strategy and design. Creative-Lee.

Timeline

Professional Career Summary

Marketing Director

Type: Manufacturer
Audience: B2B / B2C
Product: Appliances

Vice President | Marketing

Type: Manufacturer
Audience: B2B / B2C
Product: Appliances

National Brand Manager

Type: Distributor / Wholesale
Audience: B2B / B2C  
Service: HVAC

2005

pointer triangle

Copywriting

White Papers, press releases, trade publications, website content, marketing collateral, if I was there and you read it, more than likely I wrote it.

Here is an example of a white paper created  for Maurizio's Barbershop, Kitchener Ontario.

- Photography, copywriting, design and layout.

View Readable PDF

Creative Example

Certified Commercial Photographer

Photography

Creative-Lee™

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