(adverb) - "In an original or imaginative way"
Creative-Lee
With over 20 years of experience in strategic brand marketing and account management, I bring a unique ability to translate corporate visions into compelling brand narratives that drive measurable business impact.
With a background in manufacturing consumer products, my career has spanned both B2B and B2C sectors, where I’ve consistently delivered growth-focused, cost-optimized strategies that elevate brand presence and accelerate revenue. Rooted in deep expertise across brand marketing, data analysis, and client engagement, I’ve built a reputation for cultivating strong, trust-based relationships while delivering high-performance outcomes.
I approach every challenge with strategic insight, creativity, and a focus on results. I combine creative and technical fluency—ranging from Adobe Creative Cloud to data reporting tools such as Excel—with a leadership style that inspires collaboration and excellence. My communication skills have been instrumental in aligning stakeholders, energizing teams, and ensuring that every initiative not only resonates with target audiences but also advances long-term business goals.
Let's create something amazing!
- Andrew Lee Lawrence
The Essentials
Create go-to-market plans, messaging and positioning. Bring solutions, new products and programs to market
Both creative and technical copywriting. Owner's manuals, warranties, press releases, trade publications & whitepapers
Develop and implement brand strategy, brand asset maintenance, trademarks, translations & private labelling
Experienced with costing bills of materials, P&L and creating regional multi-currency programs.
Build and design whitepapers and marketing collateral as required for consistent brand image.
Tradeshow event planning and organization. Creation of PowerPoint presentations
The Extras
Product photography, corporate headshots, events and social media photography, video and content creation
Website design & Layout, UI/UX, search engine optimization and social media content
Business risk assessment, warranties, customer agreements, contract reviews, trademarks
Experienced working with sales team to secure new business opportunities and or client negotiations
Design, test and prove business scenarios with multiple variants and case studies
Human resources and team management experience
The Technology
Adobe InDesign, Photoshop, Premier Pro, Audition, Illustrator, Lightroom, Media Encoder, Adobe Acrobat DC, XD
Teams, Word, Excel, Sharepoint. PowerPoint
Additional Software: Corel Graphics Suite (Alternative to Adobe), Mail Chimp, LinkedIn Sales Navigator, Hubspot, Trello and more.
International
Awards &
Recognition
MarCom Platinum Award
Hermes Gold Award
Davey Silver Award
Nominated Top Creative - ADMARCOM
Professional Career Summary
Type: Manufacturer
Audience: B2B / B2C
Product: Appliances
Type: Manufacturer
Audience: B2B / B2C
Product: Appliances
Type: Distributor / Wholesale
Audience: B2B / B2C
Service: HVAC
2005
White Papers, press releases, trade publications, website content, marketing collateral, if I was there and you read it, more than likely I wrote it.
Here is an example of a white paper created for Maurizio's Barbershop, Kitchener Ontario.
- Photography, copywriting, design and layout.
View Readable PDF
Creative Example